2017-05

“Searches on smartphones for ‘Furniture near me’ has increased year over year by 85%.” Furniture shopping has come a long way. No longer is it only an in-store activity, as smartphone and mobile use has become the norm. Nearly half (47%) of furniture shoppers have indicated that they are increasing their online purchases via mobile, and even if they go to the brick and mortar store, it’s most likely that it was mobile that drove them there.

With the proliferation of devices, screens and platforms, it is much easier in this day and age to reach the right audience with video ads. But how effective is the reach if the attention is lacking? And if the attention is lacking, how likely is the inattentive consumer to consider making a purchase? According to Nielson research, the attention that consumers pay to a video directly corresponds with the ad recall.