Recent studies have shown that being present and available for consumers as they conduct their initial online searches is a crucial factor in order to drive customers to your website, or through your doors. A prime example of this is the automotive industry. To win the sale of a car, these early “micro-moments” must be won by the dealer, first. This is a lesson from which all businesses can learn.
Today consumers rely more and more on digital (especially mobile) to assist them through their car shopping journey. By searching, they can get real-time advice from others, find the best deals and research what purchase would be right for them. This has been evidenced by the fact that one-third of all adults in the United States views car content on popular video-sharing sites, like YouTube, at least once per month.