
What We Can Learn from the Car Dealerships
Recent studies have shown that being present and available for consumers as they conduct their initial online searches is a crucial factor in order to drive customers to your website, or through your doors. A prime example of this is the automotive industry. To win the sale of a car, these early “micro-moments” must be won by the dealer, first. This is a lesson from which all businesses can learn.
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February 24, 2017

90% of users start on one device and convert on another
Most internet users of today experience media on a number of screens, such as their smartphone, computer, tablet and television. This means that a user may start a function on one device, yet finish it on another.
Here’s an example:
Have you ever searched for product information on your mobile device, then continued your quest once you’re in front of your computer? According to recent Google research, 90% of users do just that: Start on one device and finish on the other.
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February 17, 2017

Profits Over Campaign Metrics
According to a recent forecast by eMarketer, it is estimated that close to 80% of every dollar spent on advertising will be allocated to programmatic in 2017. This number equates to a whopping $32.56 billion for the year! There is no room for doubt that programmatic is here to stay; especially in light of the fact that by the end of the year, that number is expected to grow to 84%.
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February 3, 2017