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January 2017

Google is Now Penalizing Interstitial Ad Placers

Google is Now Penalizing Interstitial Ad Placers

The key to online success is to drive quality targeted traffic to websites that are easy to understand, and simple to navigate. It must be transparent WHO you are, WHAT you sell, WHERE it can be...
Read More > January 27, 2017
Animated Ads with HTML5

Animated Ads with HTML5

HTML5 is the latest and greatest version of the HyperText Markup Language that was developed in the late 1980s. It was meant to describe documents that linked to one another. Back in the day, the role...
Read More > January 20, 2017
Genius Monkey on Battling Ad Fraud

Genius Monkey on Battling Ad Fraud

In December of 2016, a cybersecurity firm called White Ops announced that Russian cybercriminals had built a new high-tech ad fraud enterprise. The scheme involved showing real ads to fake people, and...
Read More > January 13, 2017
Marketers Should Remain Impartial to Screens

Marketers Should Remain Impartial to Screens

A recent study concluded that an advertiser on a primetime television broadcast could have reached 56% more adults (18-49) by also placing their video on YouTube. The screens that ads appear on are...
Read More > January 6, 2017