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27 January

Google is Now Penalizing Interstitial Ad Placers

The key to online success is to drive quality targeted traffic to websites that are easy to understand, and simple to navigate. It must be transparent WHO you are, WHAT you sell, WHERE it can be purchased, WHY consumers should purchase it and HOW they should do it.

When you use a search engine like Google, your goal is most likely to find the most appropriate answer to your questions, no matter what device you happen to be using. There has been a recent change made that will make it much easier to find the content you’re looking for.

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20 January

Animated Ads with HTML5

HTML5 is the latest and greatest version of the HyperText Markup Language that was developed in the late 1980s. It was meant to describe documents that linked to one another. Back in the day, the role of HTML was rather simplistic-to help describe the structure of documents and to permit them to cross-link. Today it’s used to enhance a text file with bits of code (or markup) that describes the structure of the document. It’s not unlike what your high school teachers would do to your English essay when they’d correct it. They’d mark it up with their red pens to show you what needed to be changed to improve the quality of your project.
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13 January

Genius Monkey on Battling Ad Fraud

In December of 2016, a cybersecurity firm called White Ops announced that Russian cybercriminals had built a new high-tech ad fraud enterprise. The scheme involved showing real ads to fake people, and to date, has syphoned over $180 million from the online advertising industry.

This highly sophisticated bot farm operation is called “Methbot,” and according to White Ops COO, Eddie Schwartz, “This is a very advanced cyber operation on a scale no one’s seen before.”

The way this operation works is that companies pay millions of dollars to place costly video ads. They would deliver the ads to what appeared to be major websites. In actuality, the bad guys had created over a quarter-million counterfeit websites that no real people ever visited. This gave them the ability to generate up to 300 million fake “video impressions” every day. They acquired over 500,000 blocks of IP addresses and configured each of them to appear to be a legitimate business.

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06 January

Marketers Should Remain Impartial to Screens

A recent study concluded that an advertiser on a primetime television broadcast could have reached 56% more adults (18-49) by also placing their video on YouTube. The screens that ads appear on are losing their relevance, but content, reach and timing will always be of the upmost importance.

In today’s advanced technological world, there is very little that can’t be viewed onscreen. Whether it appears on a television screen, a computer screen or on a mobile device … we still see it. We pretty much watch what we want, when we want, and while the content of what we watch is very relevant, the screen that we watch it on is becoming less and less important. The line between “TV” verses “digital” is quickly fading to the viewers, and should be fading for advertisers, as well.

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