search icon 800-595-3462 | Contact Us
menu

December 2016

Don't Put All Your Eggs in One Social Basket

Don't Put All Your Eggs in One Social Basket

According to leading marketing forecasters, the dollar amount that’s spent on advertising via social media is predicted to equal what is spent on newspaper ad revenues by the year 2020. This...
Read More > December 23, 2016
Click Fraud Contaminates Measurement and Validation

Click Fraud Contaminates Measurement and Validation

The measurement and tracking of today’s advertising results is easily contaminated; plagued by malicious fraudulent activity. In order to validate the effectiveness of a company’s ad...
Read More > December 15, 2016
Programmatic the Right Way

Programmatic the Right Way

On average, only 5% of the consumers' time is spent searching; the other 95% is spent on reviewing content as they secure their decision on what to buy, and from whom. It has become obvious that...
Read More > December 9, 2016