November 2016

The holiday shopping frenzy has begun, and consumers are increasingly turning to the internet to discover what is in, who they should purchase from or where they should go to find it. Last year, over half of the holiday shoppers polled said that they would be willing to buy from new retailers. They certainly don’t stick with the same vendor just because they have been there in the past. Today’s consumers want to find the best product at a fair price, and this is gold for marketers.

Most brand marketers recognize that we are now living in the future; at least technologically. Now, successful companies are recognizing that they must be there for consumers during the pertinent moments of their purchasing journey. With the new mobile technology, advertisers can now reach out to more consumers than has ever been possible in the past. Thanks to the advancements in programmatic digital marketing, engaging consumers in all walks of life has become much easier; but they must be present in the moment!

Online consumers are used to seeing ads pop up as they browse the internet. This is not a bad thing. In fact, with the programmatic technology in full swing, these ads can be a great assist to consumers as they search for products and services that they have heretofore displayed an interest in. That fact, however, has spurred certain technology companies to introduce software that effectively blocks ads from coming through to them, allowing them to surf the internet practically ad-free.