The holiday shopping frenzy has begun, and consumers are increasingly turning to the internet to discover what is in, who they should purchase from or where they should go to find it.
Last year, over half of the holiday shoppers polled said that they would be willing to buy from new retailers. They certainly don’t stick with the same vendor just because they have been there in the past. Today’s consumers want to find the best product at a fair price, and this is gold for marketers. But this can only be of value to these new retailers if they are on the ball-present when they’re needed. And daunting as it may sound, if they are not there, they will not only lose new business, but they will end up losing existing customers as well!