2016-10

Brand marketers will give up a record $5 million for a 30-second ad during the FOX broadcast of this upcoming 2017 Super Bowl. However, things are a bit different this year. Because of the chatter about the game happening online, those wanting to market their goods in conjunction with the big game are also pouring record amounts into their digital advertising platforms. According to Jesse Cahill, head of planning for North America at Essence, “You don’t necessarily need to be in the live broadcast with the rise of the cultural wave for particular events.