Nearly 70% of all smartphone users look at their phones within 15 minutes of waking up each morning. Their uses may vary; glancing at the morning’s news stories, catching up with friends or watching videos that entertain them. All said and done, we tend to place our mobile devices right smack-dab in the center of our lives.
Brand marketers have been adept at transforming content for mobile devices, and the advertising industry is continually striving to keep up. Now, however, the industry is beginning to pull ahead as it adopts and incorporates native ads.