According to recent research, less than 30% of small businesses use website analytics. In fact, 18% of them admit that they do no tracking at all. Also, one third of advertisers indicate that they don’t know which digital marketing tactic produces the largest positive impact on their bottom line. As an example, 26% say that it’s email, 17% say it’s SEO, 15% indicate that it’s paid search and 5% speculate that it’s online display advertising. So where is the truth?
True “programmatic” digital media is stepping up to take its place amongst the most effective means of advertising. Unlike traditional marketing tactics, which can more or less approximate what people see, programmatic digital media can precisely measure how people think, and what they do. Needless to say, this offers a very positive impact on marketing strategies, creative and successes.