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September 2016

Beyond Reach, Frequency and CPM

Beyond Reach, Frequency and CPM

According to recent research, less than 30% of small businesses use website analytics. In fact, 18% of them admit that they do no tracking at all. Also, one third of advertisers indicate that they...
Read More > September 30, 2016
A High Bounce Rate is Not a Problem

A High Bounce Rate is Not a Problem

A High Bounce Rate is Not a Problem … As a Matter of Fact, It’s to Be Expected! Here’s why: People are watching something else, or possibly involved in a project when they see an...
Read More > September 23, 2016
360 Videos - Are They Worth the Cost?

360 Videos - Are They Worth the Cost?

The future has arrived, and it’s called 360 Degree Immersive Video. Viewers can now submerge themselves into the middle of a scenario rather than watch it from the sidelines. This goes for all...
Read More > September 16, 2016
Measurement and Validation

Measurement and Validation

There is no denying that mobile digital advertising has become a key component for brand marketers. Recent data indicates that there are more than 200 million smartphone and tablet users in the United...
Read More > September 9, 2016