
Beyond Reach, Frequency and CPM
According to recent research, less than 30% of small businesses use website analytics. In fact, 18% of them admit that they do no tracking at all. Also, one third of advertisers indicate that they don’t know which digital marketing tactic produces the largest positive impact on their bottom line. As an example, 26% say that it’s email, 17% say it’s SEO, 15% indicate that it’s paid search and 5% speculate that it’s online display advertising.
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September 30, 2016

360 Videos - Are They Worth the Cost?
The future has arrived, and it’s called 360 Degree Immersive Video. Viewers can now submerge themselves into the middle of a scenario rather than watch it from the sidelines. This goes for all kinds of productions, including sports, music, tours, exploration and more.
With traditional film and video, the director films what he wants. The editor then determines the right moments and the proper angles that he deems most effective.
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September 16, 2016

