September 2016

According to recent research, less than 30% of small businesses use website analytics. In fact, 18% of them admit that they do no tracking at all. Also, one third of advertisers indicate that they don’t know which digital marketing tactic produces the largest positive impact on their bottom line. As an example, 26% say that it’s email, 17% say it’s SEO, 15% indicate that it’s paid search and 5% speculate that it’s online display advertising.

A High Bounce Rate is Not a Problem … As a Matter of Fact, It’s to Be Expected! Here’s why: People are watching something else, or possibly involved in a project when they see an ad They may be watching the game, or a movie, or even funny YouTube videos that they don’t want to break away from … BUT … they may click on the ad to get the name of the company, with intentions of going back to it when they get a chance Because cookies can be dropped after a set amount of time, by the time the viewer eventually gets to the customer’s site, it may not be credited to the ad, but it will count for organic, direct traffic or even a paid search ad With new and broadening knowledge of conversion optimization and website design, users needn’t navigate deeply into a website to locate info they are seeking.

The future has arrived, and it’s called 360 Degree Immersive Video. Viewers can now submerge themselves into the middle of a scenario rather than watch it from the sidelines. This goes for all kinds of productions, including sports, music, tours, exploration and more. With traditional film and video, the director films what he wants. The editor then determines the right moments and the proper angles that he deems most effective.

There is no denying that mobile digital advertising has become a key component for brand marketers. Recent data indicates that there are more than 200 million smartphone and tablet users in the United States. Mobile now represents 65% of all digital media time, with mobile applications dominating that usage. Since 2013, desktop has lost 12 percentage points and has now receded to 35% of digital time spent. But, while it’s pretty clear that mobile is continually on the rise, marketers would be remiss to place all their eggs in one “digital basket,” and allocate 100% of their advertising budget to mobile.