Marketing advancements working hand-in-hand with technology are once again undergoing major breakthroughs, and Genius Monkey is, as always, on top of the action. We want you to be aware of this up-and-coming tech-assisted form of advertising that is creating quite a buzz in the advertising world … it’s called a “beacon.”
Beacons are inexpensive pieces of hardware. They are small enough to be attached to a wall, or placed on a countertop. They’re also very battery-friendly, using low-energy Bluetooth connections to transmit messages or prompts directly to a mobile device, such as a smartphone or tablet. They are not Apple device-specific, so they can be used across your entire customer base. In other words, one need only to have a smartphone or a tablet to see it. However, consumers must provide an explicit opt-in, download the appropriate mobile app and provide access to his or her location. The beacon gathers no data or info, it simply transmits a message, so privacy should not be a concern.