August 2016

Marketing advancements working hand-in-hand with technology are once again undergoing major breakthroughs, and Genius Monkey is, as always, on top of the action. We want you to be aware of this up-and-coming tech-assisted form of advertising that is creating quite a buzz in the advertising world … it’s called a “beacon.” Beacons are inexpensive pieces of hardware. They are small enough to be attached to a wall, or placed on a countertop.

Technology is continually advancing in the world of programmatic advertising. And as technology changes, so does Genius Monkey. We have always been on the cutting edge of advancements, ready to implement whatever we can to further the targeting efforts for our clients. As new technology comes along, we like to share it with our followers. Virtual Reality is one of those advancements that may one day be commonplace in the advertising industry.

In July of 2011, consumers were introduced to a new way of acquiring razors and the blades that go with them. They became available at a fraction of the cost of purchasing them from a retailer, and the goods would be delivered right to customers’ doorsteps. It was called Dollar Shave Club. In July of 2016, the multinational consumer goods company, Unilever, acquired Dollar Shave Club, reportedly paying $1 billion dollars in cash.