July 2016

The Arizona Technology Council (AZTC) and Business Marketing Association (BMA) Phoenix Chapter are excited to present the eighth annual Marketing Technology Summit, presented by Genius Monkey This event is billed as the largest gathering of B2B marketing professionals in the entire state. It is to take place on Thursday, August 18, 2016 at ASU SkySong, located at 1475 N Scottsdale Rd in Scottsdale, Arizona (Room 130). Registration opens at 12:30 pm and the opening remarks begin at 1:00 pm.

In this hurried, techno-savvy world, there are micro-moments that occur all throughout the day, and throughout the population. A micro-moment is when somebody instinctively turns to a device (usually a smartphone) in order to learn something, to do something, to discover something, to watch something or to buy something. These moments are rich in intent; when decisions are made and when our preferences are shaped. We frequently turn to our mobile devices to help us find the correct solutions.

The majority of digital marketing-savvy companies utilize Facebook, banner and video ads to market their goods and/or services. In an effort to optimize CPC and CPV people try different things. What they don’t know is that sometimes changing things to get a better CPC may look sexy, but can be detrimental to the campaign’s actual success. Here are six marketing myths recently talked about with Facebook: For marketers who are new to Facebook, creating an ad can be daunting.