June 2016

Strategic placement of search ads is extremely important, but the effectiveness is stifled without a creative factor that increases relevance and draws in the clicks. Creatives should be tied to keywords The consumers of today are on the move. They run price comparisons at the department store on their smart phones, they review the news on their tablets while riding the bus, and receive notifications on their smartwatches. Today’s consumers are constantly connected … and very mobile!

Back in the day, when someone wanted to find a product, they had to physically shop around, or grab the Yellow Pages and make dozens of phone calls in order to locate the item they were looking for. That is no longer the case, and phone books have practically become obsolete. In this day and age, we have another device to guide shoppers through the doors of retail establishments - searches on mobile devices.

Click Image to Watch Our Video That Simplifies The Explanation of Programmatic Advertising Marketing is a whole new ballgame these days. Used to be that marketers would have to advertise to the masses in hopes that a few of the right people saw their ad and made the purchase. It was like using catfish bait to try to catch a deep-sea marlin. With Genius Monkey’s advanced programmatic advertising technology, potential consumers can now be narrowed down and specifically targeted.