29
April
Proven to work yet only 1 out of 4 companies do it?
The vast majority of people who visit a website for the first time end up leaving without initiating some sort of requested call to action-98% to be exact! That’s what has driven the conversion rate of online shoppers to a measly 2%. Conversely, an effective retargeting campaign can boost ad response up to 400%. For this very reason, brand marketers are beginning to place their focus on retargeting, in an effort to lure website visitors back. The importance of this practice has become so evident to marketers, that 20% of them now have budgets set aside just for that purpose.
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