April 2016

The vast majority of people who visit a website for the first time end up leaving without initiating some sort of requested call to action-98% to be exact! That’s what has driven the conversion rate of online shoppers to a measly 2%. Conversely, an effective retargeting campaign can boost ad response up to 400%. For this very reason, brand marketers are beginning to place their focus on retargeting, in an effort to lure website visitors back.

SUMMARY: In order to protect the brand safety and ROI of each of their programmatic advertising clients, Tempe, Arizona-based Genius Monkey will take it up a notch by implementing the malicious detection and content categorization via their new partner, zvelo, out of Colorado. Phoenix, AZ (USA) - Genius Monkey is pleased to announce that they have struck a deal with zvelo, the leading provider of website content categorization and malicious detection services.

Using our advanced programmatic targeting technology, Genius Monkey can reach out to the right consumers at the right time, generating a great number of potential customers. However, your marketing campaign is only as good as the manner in which your sales team follows up! This is especially true regarding the effectiveness of your emails, and how well you are able to capture the readers’ attention from the very first line.