November 2015

The holidays are upon us, and that means that the critical selling season for merchants is quickly escalating into full gear. With the holiday shopping season underway, a greater number of Americans plan to shell out more on holiday gifts this year than they did in 2014, according to new research from consulting firm Accenture. And that means more dollars up for grabs as retailers introduce a barrage of marketing gimmicks and promotions to lure consumers into stores.

Content has always been king, but it now assumes a crucial role in the world of digital media systems. While difficult to connect ROI and effort, it is a well-known fact that blog posts, infographics, social shares, and videos are a crucial element when it comes to targeting, establishing, building, and maintaining long-term relationships with customers. Whether you use shock numbers, humorous content, or dramatic needs, make sure your stories are remembered!