October 2015

Being a successful marketer requires more than just working the job; it requires a sense of pride and passion for the ad world. It requires a broad knowledge of the technological breakthroughs, as well as the processes that create successful ad campaigns for clients. This, however, requires the ability to handle a great deal of stress, or to control your actions in a manner that thwarts stress. For instance, you may be concerned about how the Google Analytics statistics are shaping up.

Using Metrics for Marketing Success As long as there have been goods to sell, mankind has been actively marketing- compelling others to choose their goods over those of their competitors. Of course, the ad world has developed exponentially since the first trades of the ancient days were negotiated, and the competition is fierce. Marketers are coming to the realization that a “sure bet” for a good return on investment is the dollars they put into their advertising budget.

Smart Phones and Tablets are Rich Tools for Brand Marketers Smartphones and tablets are quickly becoming the television-watching companion of choice. People in general are now using their alternative screens to search for information about whatever they happen to be watching on their television or monitor. Long gone are the times that one would have to go to the library to look at an encyclopedia to learn, for instance, how old a particular actor is.

At Genius Monkey we are often asked what “secret ingredient” we use in our recipe for consistently creating audience-grabbing content. We let them know that the answer is simple: The ingredient most imperative for our recipe to success is “Discovery!” If you’re not familiar with the term “discovery” as it pertains to marketing, it’s all about collating and analyzing insights about various brands, their competitors and most important of all, the beliefs, behaviors and perceptions of their audiences.