September 2015

Because of advancing technologies and online innovations in a now digital world, buyers today are more sophisticated and knowledgeable, especially in the business arenas. They are well educated on the products and services that you offer before ever contacting your sales team to discuss making a purchase. The sources that these B2B (Business to Business) shoppers refer to are generally varied, however some of the most popular means of content research are:

It’s kickoff time for the long-awaited football season, and the brand marketers are gearing up their strategies to reach out to the fans that are eagerly anticipating watching the games and creating the buzz. This is the “salmon run” of advertising, when the audiences’ attention is there for the taking. It seems that the popularity of the National Football League has grown in leaps and bounds and is at an all-time high.

If you’re anything like the average person, you have experienced frustration in the form of procrastination, stress and everyday distractions. It’s completely normal to fall into these pits of aggravation. Have you ever wondered how the world’s most successful people handle these everyday nuisances? Surely their frustration is equal, if not much, much greater than those who have fewer responsibilities. So what are the habits they keep in order to stay sane in a world of chaos?