Wearable technology may be fairly new to the marketplace, but the idea certainly is not. Those of you who are old enough to remember the Dick Tracy television series, probably remember his special wristwatch. This futuristic piece of equipment allowed headquarters to communicate with him, offering information and instructions on his next assignment. As is usually the case, the future has caught up with the comics, and has even surpassed them!
It’s undeniable that “wearables” (wearable technology) has become a buzzword in the world of digital marketing. The new technology is becoming so popular that advertisers can even run programmatic ads on wearable devices, creating yet another screen that consumers will be monitoring.