No matter what goods or services that marketers are trying to push, the end goal is to connect with the right people at the right time. In order to make this happen, brands are embracing the programmatic platform in order to engage consumers and earn their brand love. Here are three resolutions for brand marketers who are implementing programmatic in 2015.
There are several changes that have occurred in the marketing industry over the last decade, but one thing remains constant: the desire to engage the right people at the right time. For this reason, a great deal of time and resources are spent by brands in order to learn the insights of their audience, in hopes to learn more of their true motivationsâ€”what drives them, or excites them. This knowledge is critical in order to develop resonating creative that is compelling to consumers. But how does a marketer know that the target audience is being reached? This is where the Genius Monkey’s programmatic technology comes into play.