phone_iphone 800-595-3462
04 May

Non-Human Traffic affects Your ROI

Stand around the ad industry’s water cooler long enough and you’re bound to hear the topic of non-human-traffic (NHT) arise. And that shouldn’t come as a surprise! Each month millions of advertising dollars are lost because of some form of this “no-count” traffic.

What is NHT?

Non-human traffic is a fraudulent practice that exists in the digital ad industry. In a nutshell, NHT is online traffic that is generated by a “bot” rather than an actual person. NHT can manifest itself in several forms, including click fraud and impression fraud. These bots cause clicks and impressions to be recorded, resulting in skewed measurements of success and fraudulent charges to the advertiser—even though these clicks and impressions were not the result of human views.

Continue Reading

Latest Posts

29 July 2020 Cutting the Cord: What’s the Best Streaming Service to Use?
20 July 2020 We’ve Gone ATOMIC!
14 July 2020 The Strength of Audio Ads in 2020