May 2015

Stand around the ad industry’s water cooler long enough and you’re bound to hear the topic of non-human-traffic (NHT) arise. And that shouldn’t come as a surprise! Each month millions of advertising dollars are lost because of some form of this “no-count” traffic. What is NHT? Non-human traffic is a fraudulent practice that exists in the digital ad industry. In a nutshell, NHT is online traffic that is generated by a “bot” rather than an actual person.