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April 2015

Attribution: A Better Understanding

Attribution: A Better Understanding

Results can be yielded over several marketing channels through the use of programmatic search advertising. In addition, it remains pertinent throughout the lifecycle of the customer. For this reason,...
Read More > April 23, 2015
The Advent of Programmatic Buying

The Advent of Programmatic Buying

In this day and age of evolving marketing technology, there is a great deal of ad inventory, spread over a scattered demographic. Commercials and advertisements of all kinds are broadcasts over a wide...
Read More > April 13, 2015
Feed your Target Market with Real-Time Ads

Feed your Target Market with Real-Time Ads

During the 2015 airing of the Oscars, Google delivered real-time display ads congratulating the winners ¦ as they won! These ads drove watchers to buy (or rent) the winning movies on Google Play....
Read More > April 7, 2015
Marketing Suggestions

Marketing Suggestions

Over the past decade, much has changed for marketers. However, there is one thing that has remained the same: the goal to reach their target audience in the moments that count. This is one of the...
Read More > April 6, 2015