2015-04

Results can be yielded over several marketing channels through the use of programmatic search advertising. In addition, it remains pertinent throughout the lifecycle of the customer. For this reason, it’s important to track the value of programmatic ads across the entire customer journey, rather than measure only the conversions from a direct click, as so many advertisers tend to do. Your Genius Monkey account representative will work with you to help assure the accurate measurement of your results.

In this day and age of evolving marketing technology, there is a great deal of ad inventory, spread over a scattered demographic. Commercials and advertisements of all kinds are broadcasts over a wide spectrum of devices and channels, and with the old traditional advertisements, the message may reach someone who is interested, but it’s usually “by chance.” The advent of Programmatic Buying has afforded brand marketers a way to create a semblance of organization, funneling the messages towards a targeted audience that has, in some fashion, expressed interest or searched for a particular product or service.

During the 2015 airing of the Oscars, Google delivered real-time display ads congratulating the winners ¦ as they won! These ads drove watchers to buy (or rent) the winning movies on Google Play. Their goal was to create extremely relevant real-time marketing that corresponded directly to the on-screen action. The audience at the Oscars was waiting with great anticipation to find out who would win each category, especially “Best Picture” of the year.