In this day and age of evolving marketing technology, there is a great deal of ad inventory, spread over a scattered demographic. Commercials and advertisements of all kinds are broadcasts over a wide spectrum of devices and channels, and with the old traditional advertisements, the message may reach someone who is interested, but it’s usually “by chance.”
The advent of Programmatic Buying has afforded brand marketers a way to create a semblance of organization, funneling the messages towards a targeted audience that has, in some fashion, expressed interest or searched for a particular product or service. Using Genius Monkey’s proprietary algorithms, the interactions of customers are consolidated into a single dashboard, allowing a strategy to be developed to better reach those consumers who are ready to engage. Genius Monkey can utilize the collected data to assess the effectiveness of the strategy they provide for their customers, and make changes as needed to increase effectiveness, thereby increasing the ROI. In other words, advertisers get a much bigger bang for each advertising dollar they spend! In addition, a value can be placed on each impression, assisting the marketer to prevent wasted revenue from their advertising budget, and to avoid aiming for an audience that is not predisposed to make the transaction, and will most likely not respond to the ads.