March 2015

Marketing is comprised of a host of factors, but the only factor that really counts is the results achieved by it. The key to achieving these results requires that you are adaptive and forward thinking. You must be involved with an effective marketing strategy that allows you to adapt your plans as new technology evolves, and nobody understands the evolution of technology more than Genius Monkey! You may have noticed that those who are successful in their promotional strategies are usually very energetic, always thinking and coming up with innovations.

There is one thing that every successful business has in common: repeat customers. The reason a company generates repeat business is not always because they offer the lowest prices it’s because they are doing something to make the customer feel good about spending his or her money on the goods or services offered. As an example, I do not patronize restaurants that are the absolute cheapest. If that were the case, I’d be eating fast food every day.

Genius Monkey just closed on a $2 million funding deal, which will be used to continue the company’s successful rise. Vik Thapar, principal of the funding company, Cypress Growth, said, “Genius Monkey is a good growing company; we’re very impressed with them.”

The evolution of the marketing world has led to a much higher level of efficient branding. This new, innovative technology offered by Genius Monkey can be leveraged by brand marketers, allowing them to reach out to their specific targeted consumers. Online video advertising has stepped forward as a main player in this new wave of effective programmatic advertising. Digital video advertisements are stepping leagues ahead of traditional television ads. In addition, video creates the best branding and has a great by-product of a high number of click-through rates when done correctly through optimization.