Utah Honda Dealers Association Boosts Website Traffic 142 Percent Year-Over-Year, Positions Dealers to Increase Car Sales Up to 10 Percent in 2015
The Utah Honda Dealers Association provides a collective voice and regional advertising support for seven Utah specific Honda dealers. While Honda’s national brand generates much of the advertising content for the dealers, the Utah-based association helps local dealers tailor their ad messages to their customers’ needs. For instance, in the winter months, the association may help dealers focus more on selling four-wheel drive vehicles while their counterparts in Florida are still selling convertibles.
Until recently, much of the Utah Honda Dealers Association’s advertising budget