January 2015

For years, marketers have been trying to sell their goods and services by advertising to the general population, hoping that someone in the crowd would want or need what they’re touting. That’s like rowing your boat out onto the lake with the hopes of catching, let’s say, a rainbow trout. Even though you’re not sure that rainbow trout even live in this lake you’re on, you place a mini marshmallow (who doesn’t love marshmallows?

For years, marketers have been trying to sell their goods and services by advertising to the general population, hoping that someone in the crowd would want or need what they’re touting. That’s like rowing your boat out onto the lake with the hopes of catching, let’s say, a rainbow trout. Even though you’re not sure that rainbow trout even live in this lake you’re on, you place a mini marshmallow (who doesn’t love marshmallows?