15
January
Targeting the Right Consumers
For years, marketers have been trying to sell their goods and services by advertising to the general population, hoping that someone in the crowd would want or need what they’re touting. That’s like rowing your boat out onto the lake with the hopes of catching, let’s say, a rainbow trout. Even though you’re not sure that rainbow trout even live in this lake you’re on, you place a mini marshmallow (who doesn’t love marshmallows?) on the hook, and drop it in, hoping that the trout just happens to come by, see your bait, and take it. How much easier would fishing be if you knew:
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