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20 November

What is an Ad Impression?

An ad impression is a measure of the frequency with which an ad is seen. It is sometimes referred to as an “ad view.” Every time an ad is displayed on a webpage, it counts as one impression. The number of impressions an ad receives depends on the number of times a page is located and loaded.

200 milliseconds is the life span of a programmatic ad impression.

Here is how it works:

  • Kathy Consumer clicks on a URL, and the content of the publisher begins to load in the browser.
  • The publisher may find information about Kathy Consumer stored in its data management platform (DMP).
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15 November

Ways to Identify Your Target Market?

In order to market what it is that your business has to offer, it’s not only helpful, but imperative, to identify your target market. If you have a small business, and want to stay competitive with the bigger guys, you must zero in on those who will most benefit from what you are providing. 

There are those who say that they are targeting whoever has an interest in their products. There are those who narrow it down slightly and say that they want to reach out to fathers, or college students, or homeowners. These are good first steps, but they are too ambiguous. In programmatic marketing, specificity is a must. This doesn’t mean that you need to leave out those that don’t fit within your realm, but the whole purpose for going after your specific demographics is to focus your branding and marketing budget on the crowd that is most likely to buy your services or products. You must play the odds in a wise fashion to achieve the most effective bang for your buck. 

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