An ad impression is a measure of the frequency with which an ad is seen. It is sometimes referred to as an “ad view.” Every time an ad is displayed on a webpage, it counts as one impression. The number of impressions an ad receives depends on the number of times a page is located and loaded.
200 milliseconds is the life span of a programmatic ad impression.
Here is how it works:
- Kathy Consumer clicks on a URL, and the content of the publisher begins to load in the browser.
- The publisher may find information about Kathy Consumer stored in its data management platform (DMP).