November 2014

An ad impression is a measure of the frequency with which an ad is seen. It is sometimes referred to as an “ad view.” Every time an ad is displayed on a webpage, it counts as one impression. The number of impressions an ad receives depends on the number of times a page is located and loaded. 200 milliseconds is the life span of a programmatic ad impression. Here is how it works:

In order to market what it is that your business has to offer, it’s not only helpful, but imperative, to identify your target market. If you have a small business, and want to stay competitive with the bigger guys, you must zero in on those who will most benefit from what you are providing. There are those who say that they are targeting whoever has an interest in their products. There are those who narrow it down slightly and say that they want to reach out to fathers, or college students, or homeowners.