#performance

We can’t see the future, but you can prepare for it now so your e-commerce brand remains resilient through an unexpected downturn. Whether you’ve been working on a plan already or are just now looking into building economic security, here are four strategies for optimizing your online store to build and secure brand loyalty: Create a Frictionless Shopping Experience The less friction shoppers experience navigating your store, the more likely they are to stay there (and away from competitors).

To follow, or not to follow? What marketing trends are really worth putting your whole energy into these days? We’re here to give our recommendations—based on our years of data and experience in the programmatic ad space—about which marketing trends lead to a payoff versus which ones may be a waste of time. This isn’t a “one size fits all” blog, though—in the end, you have to make the decision regarding your own strategy.

The customer is smarter, faster, and more educated than ever before. They want a better customer experience that includes all the information they can get their hands on. How do we do that? By giving them value. At every touch point, we should leave customers “wiser and more confident in us.” You can boost retention and make your customers loyal fans. This article covers how to do that and more.

We’ve worked with thousands of clients, from almost every industry—real estate, legal, e-commerce, education, medical, political, and more. Which means we’ve seen a LOT of different business marketing strategies. We know what works best and what will eventually flop. In this blog, we’ve put together the most common advertising questions we receive from clients, including their biggest hurdles, challenges, and errors. We quickly take their problems and turn them into challenges to solve.

How many hours a day do you spend watching videos? The number is probably higher than you’d guess. On average, Americans spend almost two hours a day watching video content. Whether you’re watching your favorite TV show or a how-to video on YouTube, video content is everywhere, and it’s not going away. Advertisers are utilizing this more than ever before, creating video content that’s captivating and engaging. Today we’re talking about video—from different types of video ads to the ideal length of time your video should be.

We know you want the best. How do we know that? Because that’s what we want, too. We are only interested in giving our best, every time. No cutting corners, no surprises. That’s why we’re sharing our step-by-step process when it comes to your campaign. We’ll walk you through what to expect and what you’ll get with Genius Monkey. Let’s start with YOU. The most important part. Meeting Genius Monkey When you meet with Genius Monkey, you’ll share your goals and your marketing history so we can better understand your vision.

What do you do when everything seems to be perfect, but you’re not seeing results? You may have thought you set up the best strategy possible, but when the numbers aren’t lining up, there’s usually a reason. These are the first 5 fixes we like to recommend if your campaign isn’t seeing the results you wanted. Each business is different, so these 5 won’t automatically make you a big success—for that you need a team working alongside you every step of the way.

Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. This could be affecting your campaigns. Why? Because most programmatic platforms and agencies today have one DSP as their backend servicer to serve ads. If they are only using one DSP they are potentially missing out on premium placements. Since Genius Monkey has both Xandr and Yahoo DSP already within its Meta-DSP platform, we are included in both exclusivity deals.

First, there came the DSP. Now, a somewhat newer term has emerged following the release of new technology—Meta-DSP. Don’t worry about trying to keep up and understanding it all—we’ll do it for you, right here in this blog. Out of pure ease and the attempt of saving money, many advertisers choose to go with a single DSP, which limits their ad platform to the placements and costs that the DSP is able to provide at the time of the ad placement bid.

On Sunday, February 12, 2023, millions will gather in their homes—and at State Farm Stadium in Glendale, Arizona—to watch one of the greatest sports spectacles around: The Super Bowl. The Super Bowl is, as always, expected to be a big event, as last year’s Super Bowl had almost 100 million people watching. One thing we can all agree on is that the advertisements during the Super Bowl bring out some of the most creative and memorable ideas in advertising.