#education

The unforeseen upheaval of 2020 has been hard on all industries, but colleges and higher education institutions have taken a particularly rough hit since social distancing and stay-at-home mandates went into place. Without the opportunity to make personal connections, foot traffic has greatly decreased on campus, while many prospective students are now hesitant to enroll in any higher learning programs due to economic uncertainties. With so many unknowns still up in the air, educational institutions have been forced to shift their marketing strategies and re-evaluate their advertising message.