#digital marketing

Gen Z is growing up; they’ve been the transition generation for some time, and now more than half of them have reached adulthood. As their purchasing potential grows, it’s time to take notice of how, on what, and where the iGen spends their money so you can know how to better speak to their wants and needs. Let’s take a look at the data so you understand the youngest generation of adults and how their buying brains think.

We can’t see the future, but you can prepare for it now so your e-commerce brand remains resilient through an unexpected downturn. Whether you’ve been working on a plan already or are just now looking into building economic security, here are four strategies for optimizing your online store to build and secure brand loyalty: Create a Frictionless Shopping Experience The less friction shoppers experience navigating your store, the more likely they are to stay there (and away from competitors).

To follow, or not to follow? What marketing trends are really worth putting your whole energy into these days? We’re here to give our recommendations—based on our years of data and experience in the programmatic ad space—about which marketing trends lead to a payoff versus which ones may be a waste of time. This isn’t a “one size fits all” blog, though—in the end, you have to make the decision regarding your own strategy.

The customer is smarter, faster, and more educated than ever before. They want a better customer experience that includes all the information they can get their hands on. How do we do that? By giving them value. At every touch point, we should leave customers “wiser and more confident in us.” You can boost retention and make your customers loyal fans. This article covers how to do that and more.

Digital marketing often feels like a guessing game, but it doesn’t have to. The promise of programmatic marketing is turning a broad announcement into a hand-delivered letter straight to those who could use it most – no guesswork needed. That personal approach is achieved through gathering copious amounts of industry data and, most importantly, knowing what to do with it. In our latest article published on AP News, Yahoo! Finance and MarketWatch, we recently pulled statistics from 30 of our top performing users, focusing specifically on the ones that yielded the highest return on ad spend (ROAS) for their digital efforts.

We at Genius Monkey believe that constant, steady improvement is key to success not only in your advertising endeavors, but in the tools we use to make it possible. We’re excited and eager to share some of the latest additions and improvements we’ve made to the Genius Monkey platform. Ad Size Data Tracking A new ad size reporting display in the dashboard allows you to more quickly see which of your display ad sizes served the most impressions and received the most clicks at a glance, you can have speedy, valuable insights into exactly which ad dimensions are performing the best.

Our clients have been enjoying some of the best prices we’ve seen in the last two years! Why is this? Straight to the nitty-gritty; it’s because we have been working hard on our optimization algorithms and features along with integrating even more inventory through new networks, direct deals, and DSPs. This helps Genius Monkey continuously drive down costs with our unique media-agnostic approach, reaching consumers on any device they use.

How many hours a day do you spend watching videos? The number is probably higher than you’d guess. On average, Americans spend almost two hours a day watching video content. Whether you’re watching your favorite TV show or a how-to video on YouTube, video content is everywhere, and it’s not going away. Advertisers are utilizing this more than ever before, creating video content that’s captivating and engaging. Today we’re talking about video—from different types of video ads to the ideal length of time your video should be.

We know you want the best. How do we know that? Because that’s what we want, too. We are only interested in giving our best, every time. No cutting corners, no surprises. That’s why we’re sharing our step-by-step process when it comes to your campaign. We’ll walk you through what to expect and what you’ll get with Genius Monkey. Let’s start with YOU. The most important part. Meeting Genius Monkey When you meet with Genius Monkey, you’ll share your goals and your marketing history so we can better understand your vision.

What do you do when everything seems to be perfect, but you’re not seeing results? You may have thought you set up the best strategy possible, but when the numbers aren’t lining up, there’s usually a reason. These are the first 5 fixes we like to recommend if your campaign isn’t seeing the results you wanted. Each business is different, so these 5 won’t automatically make you a big success—for that you need a team working alongside you every step of the way.